Step 13 to Selling Your Home: Tracking Your First Week on the Market
Step 13 to Selling Your Home: Tracking Your First Week on the Market
The first week your home is live is one of the most important. It’s when excitement is highest, buyers are watching closely, and we begin collecting data that tells us how the market is responding.
At Quarterman Realty Group, we track two critical metrics right away:
1. Number of Showings
Our goal is 5–10 showings in the first week, depending on the season. If we don’t hit that benchmark, it means something isn’t connecting—either:
The marketing/photography isn’t presenting your home well, or
The pricing strategy needs to be revisited.
After the first week, our goal shifts to 3–4 showings per week. If we don’t have an offer after two weeks, we’ll review feedback and have an honest discussion about adjustments.
2. MLS Activity Stats
We also monitor the activity your listing receives in the MLS. You’ll receive updates every few days during the first week.
We’re looking for:
Exposure: At least 350 buyers receiving your listing in their saved search results. Fewer than that means the buyer pool is too small, and we need to strategize.
Engagement: By the end of the first week, our goal is around 20 “Interested” and 20 “Maybe” marks in MLS. This usually signals that your home is on track to sell within the first 30 days.
What If We’re Below Target?
Don’t panic—this is about problem-solving, not discouragement. Here’s our step-by-step process:
Location – Can’t be changed.
Condition/Staging – Is there anything more we can do to improve the presentation?
Marketing/Photography – Do the photos and description need fine-tuning to better highlight your home?
Price – If everything else is strong, pricing is the lever that matters most. Buyers search in $25K increments, so reductions need to be meaningful. Example: dropping from $485,000 to $475,000 makes a real difference; $2K–$3K cuts don’t.
Incentives – Sometimes offering a buyer credit or agent bonus with a deadline creates urgency and motivates offers.
Bottom Line
The first week sets the tone for your sale. By tracking showings and MLS stats closely, we’ll know exactly how buyers are responding—and what adjustments, if any, we need to make. The goal is simple: get the right buyer through the door and get your home under contract.
💡 Want a data-driven selling strategy for your South Jersey home?
Call Quarterman Realty Group at 609-948-4306 or email info (@) quartermangroup.com to start your home-selling journey.
